16 seconds

16 seconds

  • Client:
    Apple
  • Date:
    July 07, 2016
  • Category:

About Project:

The Apple Watch campaign offensive continues today with seven new video ads, published through YouTube.

Similar to the six Apple launched a few weeks back, the new advertisements are each 16 seconds in length, and they each focus on one key theme: “Move,” “Skate,” “Travel,” “Play,” “Style,” “Kiss,” and “Dance.” Each ad seeks to sell one key feature of the Apple Watch, and, in usual Apple style, each is set against a cool soundtrack.

In “Move,” you can see the Apple Watch as an activity tracker.

Above: Connected devices include the Apple Watch.
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The Apple Watch campaign offensive continues today with seven new video ads, published through YouTube.

Similar to the six Apple launched a few weeks back, the new advertisements are each 16 seconds in length, and they each focus on one key theme: “Move,” “Skate,” “Travel,” “Play,” “Style,” “Kiss,” and “Dance.” Each ad seeks to sell one key feature of the Apple Watch, and, in usual Apple style, each is set against a cool soundtrack.

In “Move,” you can see the Apple Watch as an activity tracker.

“Skate,” tries to show that paying for goods through your Watch is a cinch.

“Travel,” follows a woman traversing through an imaginary airport, checking flight-times on her Apple timepiece.

Similar to “Skate,” “Play,” attempts to show how easy it is to use the Watch while doing an activity — in this case, playing piano. The guy in the video is tickling the ivories while also increasing his bid for a new piano on eBay.

“Style,” as its name suggests, is all about showing the Apple Watch as a, well, watch. A woman amidst a pile of clothes changes her outfits while the color of the timepiece’s bands changes accordingly.

In “Kiss,”, Apple demonstrates that while the Watch might seem intrusive, it can easily be ignored. A girl receives an Uber alert on her wrist, but dismisses it to enjoy an intimate moment. Of course, this spot also illustrates the convenience of the Watch to manage tasks like calling (or cancelling) a ride.

“Dance.” is the only vid to feature speech, introducing Siri on the Apple Watch. A dude asks Siri to play some 80s music.

 

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